Bovada is associated with Bodog, a name that brought online betting and online poker into the mainstream throughout the 2000s. competitor and has been in operation since 2011. Bovada has over 10 times the traffic of its next closest U.S. It takes a special kind of sportsbook to be far more popular than the competition. Bovada is one of very few sportsbooks who routinely give away free money in its prop and entertainment betting markets. The sportsbook is known for its emphasis on the user experience. The fully responsive website is a favorite among players across a wide range of devices especially now that mobile wagering accounts for well over 60% of all sports and casino bets. Bovada is known for their best in class user experience and leading software.